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You are here: Home / Design/Art / Product Design and Marketing applications of the Golden Mean

Product Design and Marketing applications of the Golden Mean

May 5, 2014 by Gary Meisner 3 Comments

Phi is used in the design of many consumer products.

Phi has been used to bring beauty, balance and harmony to some of the world’s greatest art and architecture.

It is also used to add style and appeal in the marketing and design of everyday consumer products.

The applications are endless, but are illustrated by a few of the products below.  Click on the image for a larger version.

timberline-boot-golden-ratio-design
pepsi-label-golden-ratio
pepsi-bottle-golden-ratios

lexus-golden-ratio-lines
clothing designed with golden ratio
clothing designed with golden ratio

clothing designed with golden ratio
car designed with golden ratio
apple-ipod-classic-with-golden-ratio

product label with golden ratio

The gauge shown here was developed by Dr. Eddy Levin and is offered for sale on this site.

Photos with the gauges are also courtesy of Dr. Levin.  Photos with golden ratio grid lines were created with PhiMatrix software.

For another example, note the dimensions of the classic Hewlett Packard HP12C Financial calculator.  The official dimensions on the HP site are 5” x 3.1” which has a ratio of 1.6129:

5” x 3” would have been the simplest, most obvious English measure dimensions. That would have resulted in a width to height ratio of 1.6667.  Dimensions of 5” x 3.2” would have resulted in a ratio of 1.5625, so it looks like that extra 0.1” added by the designers to get to 3.1” was done with a good eye for design or perhaps with divine proportion and purpose to get it closer to 1.618.  Note that the display also falls at golden ratio lines of the vertical dimensions.

Thanks go to Cesar Augusto Frossard for contributing the observation on the HP 12c.

Do you know of other examples of the golden ratio applied to product designs?  Submit them below.

Filed Under: Design/Art

Comments

  1. Toni says

    October 28, 2012 at 3:55 pm

    The Aston Martin one-77 model is also an example for the application of the golden (Phi) ratio!

    Reply
    • Derpid Werliss says

      July 23, 2016 at 4:09 am

      I just saw this comment and can confirm it is 100% FALSE. This is blatant spamming, the poster should be banned and have their internet privileges revoked.

      Reply
      • Gary B Meisner says

        July 24, 2016 at 4:48 pm

        Actually, Aston Martin was very open on their use of the golden ratio in the design of certain models. See details at https://www.goldennumber.net/aston-martin-golden-ratio/.

        Reply

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