There are many misconceptions and misrepresentations about the golden ratio. Some look too fervently for patterns and say it exists where it really doesn't. Some whose goal is to debunk golden ratio myth say it doesn't exist where it really does, missing the obvious and … More on Myth and Misconception
The Golden Ratio: Phi, 1.618This site is dedicated to sharing the best information on Phi, the number 1.618, with insights from dozens of Contributors on a broad range of topics. We're here to help you understand its unique properties in mathematics and geometry, appreciate its many appearances in life and the universe, and benefit by applying it in art, design, beauty, financial markets and more. Share your thoughts on the Discussion Page or on any of the article posts. Enjoy the "phinomenon!"
Featured Article: Math or Myth? Fact or Fiction?
The Best Show in Las Vegas
Elvis Presley, Celine Dion, Penn & Teller, the Rat Pack and many others have found their way to Las Vegas. Now Leonardo Da Vinci and the Golden Ratio are … More on Da Vinci
Applications for Better Art, Design and Composition
Leonardo Da Vinci has long been associated with the golden ratio. This association was reinforced in popular culture in 2003 by Dan Brown's best selling book "The Da Vinci Code." The plot has pivotal clues involving the golden ratio and Fibonacci series. In 2006, the public awareness of the association grew when the … More on Art and Design
Some claim that the design of the United Nations headquarters building in New York City exemplifies the application of the golden ratio in architecture. Debunkers of the golden ratio say no, that this is just another groundless myth to be dispelled. Let's look at the history of its design, the sources of the claims and … More on Art and Design
Phi is often applied in product logos. From Renaissance artists of the 1500's to graphic artists of today, phi is recognized for its ability to give a sense of aesthetic appeal in balance and harmony of design. Product logos represent an image that must make a positive and memorable impact on the conscious and … More on Art and Design
Phi is used in the design of many consumer products. Phi has been used to bring beauty, balance and harmony to some of the world's greatest art and architecture. It is also used to add style and appeal in the marketing and design of everyday consumer products. The applications are endless, but are illustrated by … More on Art and Design
What do James Bond, Aston Martin and the Golden Ratio have in common? James Bond, also known as 007, drove an Aston Martin DB5 in the movies GoldFinger and GoldenEye, and Aston Martin is now boasting its application of the Golden Ratio in the design of its latest DB9 and Rapide S automobiles. The Aston Martin Rapide … More on Art and Design
"Without mathematics there is no art," said Luca Pacioli, a contemporary of Da Vinci. Just as the Golden Section is found in the design and beauty of nature, it can also be used to achieve beauty and balance in the design of art. This is only a tool though, and not a rule, for composition, but still a good Art 101 … More on Art and Design
Stock Market and FOREX Trading Analysis
Human expectations occur in a ratio that approaches Phi. Changes in stock prices largely reflect human opinions, valuations and expectations. A study by mathematical psychologist Vladimir Lefebvre demonstrated that humans exhibit positive and negative evaluations of the opinions they hold in a ratio that … More on Trading
Phi relationships appear in foreign currency price movements. It has long been known that phi and Fibonacci relationships appear in the stock markets. The foreign exchange market, or Forex, is the largest market in the world. The simplest definition of foreign exchange is the changing of one currency to … More on Trading